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© 2013–2026 Straight Forward Consultancy.

PROOF OF EXECUTION

Built. Backed. Grown.

This is evidence, not a logo wall. Operating companies and real assets conceived, built, or developed through SFC’s active partnership. Each business retains its own distinctive character while benefiting from our strategic and governance foundation.

Category: Consumer

IZGGI

Contemporary essentials with premium craftsmanship and accessible modern styling.

The Idea

Recognizing an unmet demand among urban professionals for clean, minimalist apparel crafted from elevated materials without arbitrary luxury markups. A digital-first direct model designed to strip out conventional wholesale frictions.

The Build

SFC established the brand architecture from the ground up: identifying sustainable European fabric suppliers, negotiating direct manufacturing agreements in Portugal, and building a low-friction omnichannel logistics infrastructure.

The Business Today

An established consumer label operating profitably across multiple international markets with strong repeat customer retention, expanding collection breadth, and selective flagship retail partnerships.

Model
Omnichannel D2C
Role
Co-Founder & Operator
Status
Active Expansion
Category: Hospitality

Ask for Alonzo

Vibrant neighborhood Italian trattoria group with genuine community heart.

The Idea

Creating neighborhood sanctuaries that discard corporate fine-dining formality in favor of genuine Italian hospitality, handcrafted fresh pastas, signature spritzes, and a warm, magnetic social atmosphere.

The Build

SFC partnered with seasoned culinary operators to craft unit economics that work from day one: negotiating favorable high-footfall corner leases, designing welcoming trattoria interiors, and establishing kitchen prep standards that scale without compromising artisanal quality.

The Business Today

A thriving multi-outlet dining brand celebrated for strong lunch-to-dinner seat turns, industry-leading customer return rates, and a pipeline of carefully considered location expansions.

Model
Multi-Unit Hospitality
Role
Incubator & Equity Partner
Status
Multi-Location Live
Category: Real Assets

Tutto Bene Homes & Stays

Hospitality-serviced private estates and boutique retreat living.

The Idea

Bridging the boundary between private residential ownership and high-touch boutique hospitality. Developing architectural sanctuaries in prime natural destinations that generate strong yields when un-occupied and offer generational family sanctuary.

The Build

Acquiring rare geographic parcels, securing master planning entitlements, and contracting native stone masons and sustainable architects. Integrating full-service concierge, estate maintenance, and private culinary staff into the core real estate framework.

The Developments Today

A curated collection of completed and active estates, featuring flagship developments La Mandrè (a panoramic hillside stone residence) and La Serein (a secluded boutique wellness retreat).

Flagship Project

La Mandrè

Private panoramic hillside sanctuary constructed with native limestone and modern glass.

Flagship Project

La Serein

Boutique hospitality-led estate blending heritage restoration with private wellness suites.

CO-BUILD WITH SFC

Building enduring businesses requires aligned conviction.

If you are operating a high-potential business or developing a distinctive real asset that can benefit from active operational ownership, we invite your contact.

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