01FOUNDATION
ADVISE
Applying experience and perspective to complex business decisions.
STRAIGHT FORWARD CONSULTANCY · EST. 2013
WE BUILD WHAT WE BELIEVE IN.
SFC brings together capital, strategic experience and an entrepreneurial approach to build, back and grow businesses and real assets.
Explore our portfolio→STRAIGHT FORWARD SINCE 2013
From advising businesses to backing and building them.
THE JOURNEY
Experience became involvement. Involvement became ownership.
02CONVICTION
BACK
Investing directly and alongside investor partners.
03INVOLVEMENT
BUILD
Working on structure, strategy and business building.
04MOMENTUM
GROW
Helping businesses scale with commercial discipline.
PORTFOLIO
Built. Backed. Grown.
Our involvement takes different forms — from investment and strategic advice to structuring and business building. What connects them is a belief in the opportunity and a willingness to be involved.
CONSUMER
IZGGI
A contemporary fashion brand focused on considered design, quality and modern wardrobe essentials.
INVESTMENT · STRUCTURING · STRATEGY · BUSINESS BUILDINGExplore IZGGI
HOSPITALITY
ASK FOR ALONZO
A neighbourhood Italian restaurant brand that began with 14 seats in Hong Kong and has since grown across markets.
INVESTMENT · STRUCTURING · STRATEGIC ADVISORYExplore Ask for Alonzo
REAL ASSETS
TUTTO BENE HOMES & STAYS
A real-assets platform focused on places to stay, live and connect.
INVESTMENT · INVESTOR PARTNERSHIPS · STRUCTURING · PROJECT DELIVERYExplore Tutto BeneHOW SFC WORKS
More than capital.
Every opportunity is different. So is our role.
CAPITAL
Investing directly and alongside investor partners.
STRUCTURING
Helping shape the commercial and financial structure around an opportunity.
STRATEGY
Bringing institutional experience and an entrepreneurial perspective to key decisions.
BUSINESS BUILDING
Working alongside businesses beyond strategy to help turn opportunity into a stronger, scalable business.
45+YEARS OF COMBINED EXPERIENCE
EXPERIENCE BEHIND SFC
SFC was founded by financial-services professionals whose experience spans private banking, investment banking, risk, governance and regulated financial institutions across global markets.
REVOLUT · CLARIDEN LEU · ANZ · STANDARD CHARTERED
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GOOD IDEAS ARE ONLY THE BEGINNING. WHAT MATTERS IS HOW YOU BUILD THEM.
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